The Problem: On the Go Hair Management
I have thick hair. Anyone with thick hair knows the struggle—it requires structure, texture, and constant maintenance to keep from turning into an untamable bee's nest.
Whenever my hair gets long, I don't know what to do. Usually end up applying 10 pounds of hair gel and looking like an extra on the set of the next Sopranos installment. Then I found sea salt spray. It gave my hair what it needed, a natural look but not completely out of control. Here's the problem, sometimes I needed that 20oz bottle of sea salt with me but that wasn't feasible.
I wanted something I could keep close by. Sometimes a rogue gust of wind knocks the vanity right out of me. I certainly don't have that 20oz bottle sitting in my pocket to address this mess. How am I supposed to create a beautiful PowerPoint deck if my hair is out of whack? What about when it's the dead of winter, you got your warm wool hat on? Are you risking taking that off in the bar exposing what we can only describe as a bale of hay which has been runover and pressed to your head??? If only you have something in your pocket to address this. Are you getting it? I can keep going.
The Fix: Born in an Apartment Kitchen
So, I did what anyone with a minor obsession and a simple problem would do: I spent countless hours providing a solution to something that doesn't necessarily require a solution.
Starting right out of my apartment, I set out to formulate a sea salt spray designed from the ground up for portability and daily performance. I spent months tweaking salt-to-water ratios, testing humectants, and stripping away excess surfactants so that the formula wouldn't leave a greasy, sticky, or slimy film on your hands or hair.
The result was Pocket Salt™—a high-performance, non-sticky, sandalwood-scented sea salt spray packed into a compact, leak-proof, pocket-sized atomizer.
What is Pocket Salt?
Pocket Salt is built for real life on the move. It’s designed to keep that "just left the beach" texture within arm's reach no matter where your day takes you:
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Between Corporate Meetings: A quick 2-second spritz to revive flat hair before stepping into the boardroom.
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Post-Gym & Hat Hair: A fast reset after taking your hat off or finishing a workout.
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On the Way to the Bar: A quick splash to tighten up your wave before meeting up with friends.
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Travel-Ready: 100% TSA-compliant (0.68 fl oz / 20 mL) so you never have to surrender your styling spray at security again.
Keep it in your pocket. Keep it in your glove box. Keep it in your jacket or dopp kit. Keep that thang on you.
Take it out, give it a quick shake, and apply a few mists to keep your hair looking sharp, kempt, and effortless.
Thanks for reading. Sometimes I get carried away. If you have any ideas feel free to fill out the Contact page. Always looking for new ideas or improvements.
Thank you,
Kevin